eLead generation is the process of obtaining sales leads through an electronic medium E.g. the Internet. Utilising the web as a marketing tool to obtain targeted sales leads is one of the most powerful and cost effective methods of lead generation available. The leads being obtained are from prospects who are proactively seeking your products or services and not the other way around. Sales leads produced in this manner tend to have a greater conversion rate than that of other methods of lead generation.

Self-Qualified Sales Lead generation

After the website has been created to target the product or service and gather the prospects information, the site is advertised on a number of the largest search engines and portals. This creates a campaign where by the prospect has to conduct a search on a highly relevant keyword phrase before being presented with the lead generation site. This practice of self-qualification eliminates sales leads being gathered of the wrong type and enhances the quality of each lead, resulting in a high return on investment and an unrivalled cost per lead.

An Example of Self-Qualified Sales Lead Generation

An example could be a client using The Lead Broker to obtain double glazing leads in their geographical region, lets say Greater Manchester. The Lead Broker produces a website that provides double glazing services and creates a highly targeted SEM (Search Engine Marketing) and SEO (Search Engine Optimisation) campaign.

Both the SEM and SEO campaign funnel large quantities of targeted traffic to the website so any prospect that conducts a search using a number of keyword variations like Manchester, Trafford, Salford, double glazing etc. on search engines and portals like Google, Yahoo, MSN, Ask Jeeves etc. will be presented with the lead generation website at the exact point they intend to buy (self-qualified). The website would contain an online contact form that gathers the exact information the client requires in order to proceed.

Sales Lead Information

Once the prospect has filled out the online contact form, the information is passed on to the client by their desired method E.g. telephone, eMail and mobile text. The client is then charged depending on their payment option.

Contact The Lead Broker

For more information or to discuss your requirements, please contact us by telephone, our Contact Form, or simply fill in our quick call back form located on the left of every page. We look forward to hearing from you.

The Lead Broker
0845 4666 777