Why The Lead Broker

There are many reasons why our client's choose the Lead Brokers sales lead generation services, this page will identify some of the more common reasons.

Fast, High Quality & Affordable Lead Generation

The Lead Broker has refined its technique of generating sales leads through the use of an optimised three stage self-qualifying lead generation process. The first stage of generating self-qualified sales leads begins with the prospect actively seeking the target service or product by conducting a highly relevant keyword search on one of several of the largest Internet portals. We also identify and advertise on high traffic yielding, market leading websites that are highly relevant to the target product or service to obtain targeted traffic to the lead generation website. This stage ensures every visitor/potential lead has an interest in the target service or product (qualified traffic).

Self-Qualifying Sales Lead Generation

Because the prospect is actually seeking the product or service in a proactive manor and has decided to make contact, the sales lead is considered to be self-qualified (further qualifying is available with the Premier Sales Lead service). The quality between a sales lead generated in this fashion, generally yields a higher conversion rate than that of telemarketing (cold-calling). Lead generation via cold calling has to convince the prospect and sell the product or service, generating interest in the target product or service where there was no interest before. Where as this method simply provides the service or product at the exact point of sale. No other form of lead generation provides as high a level of ROI.

Presenting the prospect with a highly relevant web page (white label) that sells the target service or product is our chance to sell the product (we write all sales copy). As the prospect is reading the sales copy, they are presented with a form and phone number, the form is tailored to gather the exact details you require for a sales lead.

Generated Sales Leads via an Online Form

All sales leads that use the online form as their method of contact is recorded and forwarded onto the client. The transition time is virtually instant to ensure the lead is hot. The personal details the form takes from the prospect can be chosen by yourself, your project manager can help you choose a suitable level of information the form takes to optimise conversions.

Generated Sales Leads via Telephone

All leads that use the telephone as their method of contact go through to the Lead Brokers telemarketing department. Information is then gathered, recorded and forwarded to the client. The method of forwarding is dependent on the sales lead service chosen, the Premier Service can transfer the call direct to your sales department. other methods of forwarding include eMail or a database that can be accessed with your username and password. The database contains all the relevant information plus any other information our telesales department has taken from the lead.

The Lead Broker
0845 4666 777